Core COncepts
The journey starts here
Foundational Ideas
Below are a few core concepts that Chris teaches in his classes. They underpin all of our work at Morph, as well as the broader change we advocate for.
Rethinking Resource Use
Most products today follow a linear path: extract, make, use, discard. We believe a better system is possible.
Morph Bags is part of a broader effort to rethink how materials move through our economy. By recovering overlooked materials and designing products for longevity, we aim to show what a more circular approach to resources looks like in practice.
The Cynefin Framework
Dave Snowden’s Cynefin Framework, a sensemaking tool that helps you think about the type of problem you are facing, and thus, how to address it. Rather than using a one size fits all approach, it helps you know when to take the extra time and effort necessary to deal with a complex challenge, as well as when to take a more direct approach.
The Iceberg Model
The Iceberg Model shows how the outcomes we see are shaped by forces beneath the surface. Waste is the visible outcome, but it’s generated by structures and incentives within our economic systems. These are in turn shaped by our mental models about consumption and the value of materials. If we want different outcomes, we need to rethink those assumptions.
The Doughnut Economics Model
The Doughnut Economics model, developed by economist Kate Raworth, offers a compelling vision for what a thriving economy looks like; one that meets the needs of all people within the means of our planet. The model defines a social foundation no one should fall below, and an ecological ceiling we shouldn’t exceed. Between those boundaries is space where we can all flourish in a regenerative and distributive economy.
Morph Bags works to operate within this framework by keeping materials in circulation, supporting dignified livelihoods, and demonstrating how a business with purpose can work within planetary boundaries rather than against them.
Learn more: Doughnut Economics Action Lab
The Butterfly And The Dragonfly
The Doughnut Economics model, developed by economist Kate Raworth, offers a compelling vision for what a thriving economy looks like; one that meets the needs of all people within the means of our planet. The model defines a social foundation no one should fall below, and an ecological ceiling we shouldn’t exceed. Between those boundaries is space where we can all flourish in a regenerative and distributive economy.
Morph Bags works to operate within this framework by keeping materials in circulation, supporting dignified livelihoods, and demonstrating how a business with purpose can work within planetary boundaries rather than against them.
Learn more: Doughnut Economics Action Lab